HyperFinity
Leeds
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Summary
HyperFinity is a Leeds-based company specialising in data analytics and AI for the retail sector, founded in 2019 by Pete Denby, Adam Barrowcliff, Damon Bryan, and Tom Hill. The company uses data and AI to help retail customers make smart decisions around customer loyalty and pricing, leading to increased profitability. HyperFinity has grown its client base to include major retailers such as Asda, Costa Coffee, Card Factory, and Toolstation.
River Capital’s investment from its fund:AI complements funding from Finance Yorkshire’s growth fund, joining existing investor Snowflake Inc, a global leader in data and AI technology, to complete a seven-figure investment round. This diverse investor base provides HyperFinity with access to both capital and strategic expertise across data analytics and retail sectors.
“HyperFinity helps retailers make the most of their data using analytics and AI. We’re already helping some of the best-known retailers make profitable loyalty and pricing decisions through a combination of powerful software and expert services. We’re delighted to be working with River Capital and Finance Yorkshire whose investments will enable us to accelerate our growth plans.”
Pete Denby, CEO of HyperFinity
